Published 1977
by Federal Trade Commission, Bureau of Economics : for sale by the Supt. of Docs. U.S. Govt. Print. Off. in [Washington] .
Written in English
Edition Notes
| Statement | by Ronald S. Bond and David F. Lean. |
| Contributions | Lean, David F., United States. Federal Trade Commission. Bureau of Economics. |
| The Physical Object | |
|---|---|
| Pagination | x, 178 p. ; |
| Number of Pages | 178 |
| ID Numbers | |
| Open Library | OL17646457M |
Get this from a library! Sales, promotion, and product differentiation in two prescription drug markets.. [Ronald S Bond; David F Lean; United States. Federal Trade Commission. Bureau of . Staff report on sales, promotion, and product differentiation in two prescription drug markets Sales, promotion, and product differentiation in two prescription drug markets: Responsibility: by Ronald S. Bond and David F. Lean [Bureau of Economics]. Economic report [on] sales, promotion, and product differentiation in two prescription drug markets: staff report to the Federal Trade Commission / by. Sales, promotion, and product differentiation in two prescription drug markets / By Ronald S. Bond, David F. Lean and United States. Federal Trade Commission. Bureau of Economics. Abstract.
Two firms produce two branded goods, with a different active ingredient, and the patent for one of them has expired, so that a generic alternative is in the market. We take on two subjects of controversy among economists—advertising and trademarks—in the context of the market for generic drugs. We outline a model in which trademarks for drug names reduce search costs but increase product differentiation. In this particular framework, trademarks may not benefit consumers. In contrast, the generic names of drugs or “International Cited by: 3. 2 See, for example, Ronald S. Bond & David F. Lean, Sales, Promotion, and Product Dif-ferentiation in Two Prescription Drug Markets: Staff Report of the Bureau of Economics of the Federal Trade Commission (); Marcel P. Gemperli, Rethinking the Role of the Learned. Sales promotion includes techniques like free samples, premium on sale, sales and dealer incentives, contests, fairs and exhibitions, public relations activities, etc. Sales promotions are those activities, other than advertising and personal selling that stimulate market demand for products.
Economic report [on] sales, promotion, and product differentiation in two prescription drug markets: staff report to the Federal Trade Commission Ronald S. Bond, David F. Lean Business. Entry order, market share, and competitive advantage: A study of their relationships in new corporate ventures Sales, Promotion, and Product Differentiation in Two Prescription Drug Markets. Washington, DC: Federal Trade by: 9 Drug Product Selection, supra note 8, at 10 Ronald S. Bond & David F. Lean, Sales, Promotion, and Product Differentiation in Two Prescription Drug Markets, Staff Report, Bureau of Economics, U.S. Federal Trade Commission (). The value of these goodwill assets is . Importance of product differentiation and marketing: products, a branded prescription drug known as Provigil.” (Complaint, Febru , 1.) The FTC argued for a relevant market consisting Market Definition and the Characteristics of Pharmaceutical MarketsFile Size: KB.
